Iceland.co.uk has stuck to its roots of providing frozen food with a focus on value for consumers and its positive impact on the environment. They have taken the initiative and prided themselves on their innovation. From removing palm oil ingredients from their own-label food and decreasing plastic packaging, to reducing the salt and sugar content in their products, Iceland is creating a better world for us through healthier and more sustainable foods. Not only have they created an extensive selection of plant-based alternatives, they are also meeting the ever-growing demand for vegetarian and vegan options. They understand how important it is to support their customers’ desire to eat well, while at the same time advocating for progressive food policy changes. All in all, Iceland’s commitment to innovation and healthy eating has made it an industry leader in frozen foods.
The Power of Frozen
Frozen food is truly a blessing. Not only is it convenient and typically more affordable than fresh options, but it’s also good for the planet! By freezing food in its peak condition at the source – whether it’s from the market, a fishing dock, or your own kitchen – you avoid having to rely on trucking, shipping, refrigeration and other energy-intensive processes that cause environmental strain. You’re also reducing waste and ensuring that fewer nutritious ingredients end up in landfills all while having access to a variety of tasty options any day!
Quality and value
Research into the freeze-and-thaw process has revealed some substantial benefits in terms of vitamins and antioxidants. Generally, frozen food, including fruit and vegetables, contains a higher proportion of these important nutrients than “fresh” equivalents which have often spent days or even weeks travelling through the supply chain before arriving on supermarket shelves. Plus, freezing greatly reduces the need for artificial preservatives and other additives used to extend the shelf life of chilled food. Not only does this result in a more natural product that retains nutritional value but also adds variety to our diets between seasons when fresh produce is unavailable due to crop non-availability.
Reduced waste
Frozen foods are a great way to save on waste in the production process. Growing vegetables, fruits and other food items can be difficult and require a lot of effort. By freezing these items when they are in season it reduces the amount of effort required to produce them while also increasing their shelf life so that less is wasted in storage or in-transit arrangements throughout their supply chain. Companies like Iceland.co.uk are also now making use of ‘wonky veg’ which is often skinnier or oddly shaped vegetables but still pack lots of nutrition, avoiding the problem of fruits and vegetables having to look perfect for them to be sold as fresh items and thus reducing unnecessary waste caused by such perfectionism. Furthermore, studies have shown that utilizing frozen foods can reduce household food waste by almost half!
‘Fridgeable’ labelling
A pioneering labelling system from Iceland makes previously unavailable options available to those living without freezers. According to the UK government, this affects 1 in 10 households or 6 million people. With their “Fridgeable” labels on frozen products, customers can easily identify which meals can go straight into a refrigerator, as well as how long they will remain safe to consume when defrosted. This is great news for time-strapped families and cost-conscious shoppers alike, as frozen food is usually cheaper than its fresh alternative. Iceland’s innovation not just reopens access to a valuable source of convenience but also the potential to make great savings if done right.
Use of air frying
While 23 million people will struggle to make ends meet, especially when it comes to energy costs, Iceland is doing something to help. Instead of indicating what time and temperature ovens should use for cooking food, now recipes are also specifying times and temperatures for air fryers as well. The air fryer is an improved, healthier way to cook food with less fat and hardly any oil. Plus, it’s a fraction of the cost and at least 50% faster than a conventional oven – saving over 80% on energy costs! This new way of cooking can make a big difference for those struggling with daily expenses like energy costs.
What is different about Iceland UK?
With Iceland, you get it all! Looking for convenient shopping options? Iceland prides itself on delivering the next day with no delivery charges when you spend over £40. This, combined with their two-time award winning customer satisfaction rankings, make them a great choice for online shopping. With a range of exclusive brands that you won’t find elsewhere, plus exciting products being available at The Range, it’s easy to keep mealtimes interesting and varied with Iceland. No matter the occasion, Iceland can help.
About Iceland
Iceland Foods is truly unique when it comes to grocery retailing. Not only do they boast a massive presence in the UK and Europe, but their reach extends far around the world. With their global export business and range of innovative frozen foods, Iceland Foods has become an international favorite with cultures from every corner of the globe. Whether you’re in Tokyo or Reykjavík, you’ll find Iceland’s signature products—cheesecakes, desserts, convenience meals, and other frozen goods—waiting for you at your local grocer. Their dedication to quality ingredients and creative recipes make them stand out among their competitors.
