About Apricot
In the past 16 years, Apricot have made significant progress. When Philip and Sophia, the company’s founders, launched the first Apricot store, they had no idea that the brand that they had created with their whimsical prints and approachable designs would eventually become a household name all over the world. Despite the fact that they now have over 1200 shops all over the world, they have successfully maintained the atmosphere of a creative family business. Apricot want to create stunning collections of wearable art that have a narrative by drawing ideas from places they’ve been, from the natural world, and from their thriving hometown of London. Apricot make it a priority to provide the effortless design, one-of-a-kind print, and excellent quality that are crucial to Apricot’s clientele.
At this time, they operate 17 Apricot locations in the UK and Ireland, in addition to more than 300 concessions in New Look and other independent department stores. In addition to that, they also have concessions in the countries of Italy, Germany, the United States of America, and Canada.