Turn a Dallas visit into a behind-the-scenes memory
If your Dallas plans already include great food, live music or a Cowboys game, there is one experience that can make the whole trip feel more personal: stepping inside AT&T Stadium. AT&T Stadium Tours opens up the home of the Dallas Cowboys as a destination in its own right, with options for fans, families, students and design lovers.
The strongest reason to reserve ahead is flexibility. Tours are available daily, but individual spaces, field access and special experiences depend on the date. That makes checking the current tour calendar a smart first move when your itinerary is still taking shape.
- Iconic access: see spaces beyond the usual game-day view.
- Different formats: choose guided, self-guided, VIP or themed visits.
- All-ages appeal: mix football history, architecture and interactive moments.
- Useful gifting: gift cards come in $25, $50 and $100 amounts.
Three standout ways to experience the stadium
For a first visit, the VIP Guided Tour is the easiest premium pick. The small-group format adds more tour stops, while knowledgeable guides bring the stadium’s facts and figures to life. It is a particularly good fit for visitors who want context, not just photo opportunities. Pricing is shown through the booking calendar, so check available dates before you lock in your schedule.
The Owner’s Experience goes further into exclusive areas and includes the interactive Meet Jerry Jones attraction during eligible times. That technology-led addition gives the visit a distinctive edge, especially for returning fans who have already seen a standard stadium tour. It is a strong special-occasion option when you want your Dallas itinerary to have a clear centerpiece.
If you prefer to move at your own pace, the Self Guided Tour covers the stadium’s most popular areas without the same guided rhythm. Availability is limited, which is exactly why it pays to look at the calendar early if you are traveling during a busy week.
- Best for first-timers: VIP Guided Tour for extra stops and explanation.
- Best for devoted fans: Owner’s Experience for exclusive access.
- Best for flexibility: Self Guided Tour for a more independent pace.
More than football: art, education and game day
The stadium is also a surprisingly rewarding culture stop. The Art Tour explores a museum-quality contemporary collection built into the architecture. Visitors who enjoy design, public art or unusual city experiences may find this the most memorable choice. Explore the tour options while your preferred date is still open.
Families and school groups can consider the educational format, while fans attending a Cowboys home game can add a Gameday Tour. That backstage route can include the players’ tunnel, postgame press conference room, Cheerleaders’ locker room and a postgame field pass. The Gameday Tour details are worth reviewing carefully because timing and availability are tied to the NFL season.
What works
- There is a format for casual visitors and serious fans.
- The stadium combines sport, architecture and contemporary art.
- Small-group options make the experience feel more considered.
- Gift cards make a practical present for Cowboys fans.
Keep in mind
- Field and tour locations are subject to availability.
- Some experiences run only at select times or during the season.
- Tickets are required for children ages 5 and up.
- Check parking, bag policy and timing before arrival.
For a smoother visit, keep the planning simple:
- Pick your preferred tour style and date.
- Review the booking page for live availability and price.
- Build in time for parking and the stadium’s visitor policies.
- Arrive ready to explore, take photos and enjoy the scale of the venue.
That combination of choice and access is what makes AT&T Stadium Tours worth adding even when football is not the main reason for your trip. A VIP Guided Tour suits first-time visitors, the Owner’s Experience creates a bigger fan moment, and the Art Tour gives design-minded travelers a fresh reason to go. Dates can fill around games and major events, so now is a sensible time to review the available experiences.
A little preparation also makes the experience more enjoyable. Wear comfortable shoes because the best tour is an active one, and leave room in your schedule for parking, entry and the possibility of lingering over the stadium’s art and architecture. If you are traveling with children, remember that tickets are required from age five. For a group, compare the regular tour calendar with the group tour information so everyone can enjoy the visit together. Visitors looking for value may also want to compare the Dallas CityPASS option, which the stadium says can save on a VIP Guided Tour plus other Dallas attractions.
