If you think The Star in Frisco US is simply a stadium, its story is worth a closer look. This 91-acre campus is the Dallas Cowboys World Headquarters and practice facility, but it is also a visitor destination shaped around access, energy and shared experiences. From a guided look behind the scenes to a meal, event or photo stop, the campus turns football culture into a full day out. See what is happening at The Star before you plan your visit.
A campus with a bigger idea
The brand began as a first-of-its-kind partnership between the City of Frisco, Frisco ISD and the Dallas Cowboys. That foundation still explains what makes The Star different: the campus is designed to connect a professional team with its community. The result is a destination where high school football, elite training, family entertainment and Cowboys history sit in the same orbit. Explore the wider campus experience if you want more than a single event.
- Sports at scale: a working headquarters and practice facility
- Community connection: shared spaces for Frisco and Frisco ISD
- Fan access: tours, exhibits, events and interactive attractions
- Day-to-night appeal: dining, shopping and game-day atmosphere
The centerpiece is Ford Center, a state-of-the-art indoor stadium with 12,000 seats. It is shared by the Dallas Cowboys, the City of Frisco and Frisco ISD, giving the venue a role that reaches beyond professional sport. Get the latest venue details when you are deciding whether a game, concert or school event fits your itinerary.
The experiences that define the brand
The most distinctive way to understand the campus is through The Guided Tour. It lasts about 75 minutes and follows a knowledgeable guide through a day-in-the-life view of the Cowboys World Headquarters and practice facility. It is a strong first choice for families, visiting fans and anyone who wants context behind the architecture and training culture. Check the current tour information before setting out.
- Guided Tour: a 75-minute introduction to the headquarters
- Owner’s Experience Tour: the guided route plus an interactive Jerry Jones experience
- Ultimate Fan Experience: the tour plus Cowboys-themed keepsakes and dining and shopping offers
For a more specialized visit, the Owner’s Experience Tour adds a virtual conversation powered by AI technology, while the Ultimate Fan Experience layers in a Letter of Fandom, lapel pin, tote and other take-home extras. Prices are not listed on the overview page, so review availability and booking details for your date.
More than a tour stop
At the center of the outdoor experience, Tostitos Championship Plaza brings the spirit of the field into public space. Visitors can step onto a Dallas Cowboys 50-yard replica turf field, explore four interactive kiosks and join events connected to Ford Center. See the visitor highlights to decide how much time to leave between scheduled activities.
- Walk the Dallas Cowboys Ring of Honor presented by Dr Pepper
- Take photos around Tostitos Championship Plaza
- Pair a tour with a meal or event in The Star District
- Check the calendar for concerts, games and seasonal activities
Miller Lite House at The Star gives the campus a relaxed social anchor. It welcomes visitors with refreshments, tailgate games, photo moments, Cowboys highlights and concierge-style help with recommendations or directions. Find the current campus options if your perfect visit includes time to recharge between attractions.
What works
- Strong mix of professional sport and community programming
- Several formats make the visit easy to tailor
- Concrete history and interactive stops reward curious fans
Keep in mind
- Tour prices are not shown on the overview page
- Event access and opening hours can vary
- Kids ages 5 and up require tour tickets
That balance is why a first-time reader should care about The Star in Frisco US. It is not a single attraction with one ideal audience. It is a flexible campus for fans who want insider access, families looking for an active outing, visitors who enjoy sports architecture and locals who want an event-day meeting point. The brand’s strongest promise is connection through experience, and the range of tours, venues and public spaces makes that promise tangible.
Whether you start with the Guided Tour, plan around Ford Center or simply want to explore the plaza and district, see what The Star can add to your Frisco plans. A little advance checking helps you match the campus to the kind of day you want.
It is also easy to build a visit around your own pace. Make the tour the main event, arrive early for photos, or use the campus as a meeting point before a concert. Families can combine the field and interactive stops with food, while dedicated fans can spend longer with the team’s history and memorabilia. That flexibility gives The Star a welcoming quality even when your group has different ideas about the perfect football day.
