A Dallas trip can be memorable before kickoff ever arrives. AT&T Stadium Tours turns one of the city’s most recognizable venues into an experience you can actually explore, whether you want premium access, a game-day rush, an art-focused afternoon or a thoughtful gift for a football fan. The best part is the choice: tours run daily, while select experiences and seasonal events give repeat visitors a reason to return.
That flexibility makes the stadium an easy addition to a weekend itinerary. You can start with the tour calendar and match the format to your group, your available time and how close you want to get to the action.
- Behind-the-scenes access at the home of the Dallas Cowboys
- Options for fans, families, school groups and art lovers
- Premium stops and special access on select experiences
- Gift cards in $25, $50 and $100 amounts
Choose the level of access that fits your day
If this is your first visit, the VIP Guided Tour is the polished all-rounder. Small group sizes and additional stops make it feel more personal, and knowledgeable guides add the context that transforms a large building into a living story. It is the right pick when your priority is more access, less guesswork.
- VIP Guided Tour: a small-group format with additional stops
- Owner’s Experience: exclusive areas plus the interactive Jerry Jones exhibit
- Gameday Tours: pre-kickoff access and a postgame field pass
For a bigger occasion, the Owner’s Experience adds an unmistakably premium feel. Guests see some of the stadium’s most exclusive areas and can encounter Meet Jerry Jones – An Interactive Experience, a technology-driven hologram designed for questions about his life, business career and time leading the Dallas Cowboys. Availability is selective, so it is worth checking dates early.
Private celebrations can take the idea further. A field rental gives a birthday, team gathering or corporate event a setting guests will remember, while group formats can build in food, activities and shared access. For a holiday surprise, the seasonal atmosphere adds its own visual payoff. These are occasion-led upgrades, not compulsory extras, which is why the range feels useful: you can keep a simple visit simple or build a full stadium day around a milestone.
Make game day part of the itinerary
The Gameday Tours option is built for visitors who want the stadium at its most electric. Enter before the game, walk through the players’ tunnel, see the postgame press conference room, pass the Cowboys and Cheerleaders locker rooms, watch warm-ups from the Field Club and return to the turf with a postgame field pass. The 2026 NFL season is on sale now, making this the experience to plan around a specific home game.
- Choose a home-game date that works for your group.
- Check tour and field availability before finalizing plans.
- Leave room for the pregame route and postgame field moment.
- Review the venue’s visitor guidance before arrival.
There is more here than football
One reason AT&T Stadium Tours works for mixed-interest groups is the range of stories inside the building. The venue is also an art museum, an architectural landmark and a classroom. School groups can explore an educational program, while design-minded visitors can pair a tour with the Dallas Cowboys Art Collection. Groups can also ask about group tour planning, including food and activity-led formats.
- Art and architecture for curious adults
- Educational programming for student groups
- Food and activity options for larger parties
- Field rental for a truly unusual private event
What works
- Several formats suit different budgets and interests
- Premium tours create a more intimate visit
- Gameday access adds genuine atmosphere
- Gift cards make planning flexible
Keep in mind
- Field and tour locations depend on availability
- Some experiences run on limited dates
- Kids ages 5 and up require tickets
- Prices and times can change, so confirm before booking
For an easy present, AT&T Stadium Tours Gift Cards come in $25, $50 and $100 denominations. They preserve the fun of choosing the right tour later, especially when a recipient’s schedule is still moving. If you are already sightseeing in Dallas, the Dallas CityPASS option may also save up to 56% on a VIP Guided Tour plus three other attractions.
That is the practical appeal of booking through the official tour range: the experience can be as focused or as expansive as the occasion requires. Check the current schedule, note any blackout dates and leave a little time for parking and venue entry.
The smart move is to decide what you want the day to feel like, then check the relevant calendar while dates are still open. For polished discovery, choose VIP. For a rare access story, choose the Owner’s Experience. For pure football atmosphere, choose gameday. And when the date belongs to someone else, a gift card keeps the invitation open.