Travel should feel exciting before you leave, not like a list of worst-case scenarios. That is the idea behind Staysure, a UK travel insurance specialist built around helping more people keep their plans moving. Its “Dream Big” message is not just a campaign line: the brand focuses on practical cover for different ages, health histories and kinds of holiday.
For a first-time visitor, the appeal is simple. You can start with a one-off policy, look at cover for frequent trips, or tailor protection around medical conditions and activities such as cruising or skiing. The brand has specialised in pre-existing medical conditions since 2004, and says it can cover 97% of customers after screening, subject to acceptance.
That combination of reassurance and flexibility is what makes Staysure worth knowing. It is less about selling a generic travel add-on and more about asking what your trip actually involves, then matching you to a level of cover. Prices are quote-based rather than displayed as a fixed catalogue, so your destination, dates, travellers and medical details all matter.
What does Staysure stand for?
The brand’s story is centred on making travel insurance feel more accessible, especially for travellers who may have been turned away elsewhere because of age or health. Its core promise is support when plans change, luggage goes missing or an unexpected illness interrupts a trip.
- All ages: specialist senior cover is available across a wide range of age groups.
- Medical understanding: more than 1,300 pre-existing conditions are listed as areas the brand can consider.
- Round-the-clock help: emergency assistance is available 24/7.
- Real-world flexibility: optional extras can suit cruises, winter sports, golf, gadgets and disruption.
On Comprehensive and Signature policies, unlimited medical and repatriation expenses are part of the headline cover. There is also access to Travel Doctor for English-speaking medical support abroad, with availability and terms depending on the trip. In other words, support is part of the proposition, not an afterthought.
Explore the Staysure range
The range is organised around the way people travel. If you have one special holiday booked, Single-trip travel insurance is the natural starting point. It offers cover for one journey with no upper age limit, and cancellation protection begins when the policy is purchased, subject to the policy terms. See the Single-trip travel insurance option when you already know your destination and dates.
Frequent travellers may prefer Annual multi-trip travel insurance. This can make sense when several breaks are on the calendar, with the convenience of one policy for multiple trips. Explore Annual multi-trip travel insurance and check the trip duration, geographical limits and terms that apply to your plans.
For travellers managing an ongoing diagnosis, Medical travel insurance is a particularly important part of the offer. You will need to answer medical screening questions honestly so accepted conditions can be included. Review Staysure Medical travel insurance if health is the first thing you need to solve before booking flights.
- Choose single-trip or annual cover.
- Share your destination, dates and traveller details.
- Complete the medical screening accurately.
- Compare Basic, Comprehensive and Signature levels.
- Add extras that match your activities.
Those cover levels give the range useful shape. Basic is the leaner option, while Comprehensive increases key limits. Signature goes further with up to £15,000 cancellation cover, no excess and £5,000 baggage cover, according to the travel insurance page. Compare your cover options with Staysure before deciding which balance feels right.
Cruisers can look at Cruise Plus, an add-on designed for the particular interruptions and missed-port worries that can come with life at sea. Discover Cruise Plus travel insurance and read the policy wording for the details. Skiers and snowboarders can similarly add winter sports cover for approved non-professional activities, equipment hire, ski passes and certain unused lesson costs.
Other extras include gadget cover, golf cover, travel disruption and excess waiver. The useful principle is to match the policy to the trip rather than assume every activity is automatically included. A beach break, a cruise and a ski week may need very different conversations.
Why first-time travellers may care
Insurance is easy to ignore when everything is going well. Staysure’s strongest case is that it anticipates the less glamorous details: a hospital visit abroad, a cancelled departure, delayed luggage or a sudden need to get home. Its policies include emergency medical care, repatriation, cancellation and baggage benefits, with limits varying by cover level.
- Medical expenses: unlimited on Comprehensive and Signature policies.
- Cancellation: from £500 to £15,000 depending on the selected level.
- Baggage: limits range from £300 to £5,000.
- Assistance: a 24/7 emergency support line helps when you are away.
The brand also brings visible reassurance signals. It reports a 4.7 Trustpilot rating, says it has more 5-star reviews than any other UK travel insurance provider, and was named Best Company for Travel Insurance at the British Travel Awards from 2016 to 2025. Those are useful indicators, but the policy wording remains the final authority.
That last point matters. Pre-existing conditions must be declared, activities need the correct add-on, and exclusions apply. Read the documents, check government travel advice and make sure the cover limits suit the cost of your holiday. Get a Staysure quote tailored to your trip is a sensible next step when you have those details ready.
What works
- Strong focus on all ages and medical conditions.
- Clear Basic, Comprehensive and Signature structure.
- Useful activity and disruption add-ons.
- 24/7 emergency assistance adds confidence.
Keep in mind
- Prices depend on personal details and screening.
- Medical conditions must be declared accurately.
- Extras and activity limits vary by policy.
- Always read the full wording before travelling.
In short, Staysure is a brand for travellers who want their insurance to reflect real life, whether that means a long-awaited cruise, several trips a year or a medical history that needs careful attention. The range is broad, the journey starts with a quote, and the best policy is the one that fits your actual plans.
Ready to make your next trip feel more considered? See the Staysure travel insurance range and compare the options before you book.