Planning a stadium visit can be surprisingly easy when you start with the experience, not the calendar. AT&T Stadium Tours brings together football history, architecture, contemporary art and behind-the-scenes access in Arlington, so it works as a half-day anchor for a Dallas itinerary. Here is the simple way to choose your format, prepare for the visit and make the most of your ticket.
Step 1: Decide what you want the day to feel like
Begin by matching the tour to your group. AT&T Stadium is more than a football venue: the tour programme presents it as an art museum, classroom and engineering landmark too. Check the official AT&T Stadium Tours information before you commit, because field and tour locations are subject to availability.
- Choose a guided format if you want facts, stories and a clear route.
- Choose self-guided access if you prefer to explore at your own pace.
- Choose an art-focused visit if architecture and contemporary work are the draw.
- Choose a group option if dining, activities or a shared celebration matter most.
For a first visit, the VIP Guided Tour is the most straightforward starting point. It is designed around small group sizes and additional stops, with guides supplying the facts and figures that make the building feel much bigger than a photo can suggest. The current price is shown on the booking calendar, so use the tour booking page to see live availability.
Step 2: Pick the access level that suits your group
Now narrow the choice by pace and access. The Self Guided Tour covers popular areas and is available on a limited basis, which makes it a useful option for independent travellers who already know how they want to spend their time. The Owner’s Experience is the more immersive pick, with exclusive areas and the Meet Jerry Jones interactive exhibit included at select times.
- Best for first-timers: VIP Guided Tour.
- Best for extra access: Owner’s Experience.
- Best for flexibility: Self Guided Tour.
- Best for a pre-game atmosphere: Gameday Tours.
When comparing options, look for the details that change the day: small groups, additional stops, the chance to see the field and whether the itinerary runs on a game day. For families, remember that tickets are required for children aged 5 and up. A quick check of the current AT&T Stadium Tours schedule avoids building a Dallas plan around a date that is not available.
Step 3: Add a practical extra
A good visit has one main experience and one easy add-on. Groups can pair a tour with Tour + Dine in the Stadium Club, or choose Taste + Tour for food and drinks around a full-access visit. Both formats make sense when you are celebrating, organising a school outing or simply want fewer separate bookings. The group tour options also include a Cowboys Skills Challenge with throwing accuracy, a 40-yard dash, longest throw and longest kick competitions.
- Book the tour first, then add dining or activities.
- Allow time for parking and arrival before your entry slot.
- Bring your own football if you hope to play catch and the field is available.
- Keep your schedule open for changes to tour locations.
For a gift, the $25 AT&T Stadium Tours Gift Card is the most accessible starting value. The range also includes $50 and $100 cards, letting the recipient decide between a standard visit and a more premium experience. Check the gift card range if you are buying for someone whose dates are not fixed.
Step 4: Build the rest of your Dallas day around it
Keep the before-and-after plan light. Schedule the tour when your group is alert, then leave room for a meal or another Arlington stop. If you are visiting before a Cowboys home game, Rally Days can add alumni and Dallas Cowboys Cheerleaders autographs, food, drinks and games alongside a stadium tour. That combination gives football fans a fuller game-weekend memory without requiring another venue.
- Morning: travel to Arlington and check your route.
- Midday: take the selected AT&T Stadium Tours experience.
- Afternoon: add art, dining or a group activity.
- Game day: leave generous time for warm-ups, entry and security.
What works
- Different formats suit different ages and interests.
- Behind-the-scenes access gives the visit a clear sense of occasion.
- Art, architecture and football widen the appeal.
- Gift cards make date planning flexible.
Keep in mind
- Field access and stops depend on availability.
- Self-guided dates are limited.
- Prices can vary, so check the live calendar.
- Children aged 5 and up need tickets.
The best choice is the one that matches your group before you arrive. Start with the access level, confirm the date, add one practical extra and let the building do the rest. For most first-time visitors, the guided route offers the clearest introduction; for repeat guests, the Owner’s Experience or a game-day format can make the return feel new.