There is a difference between seeing a famous stadium and feeling as though you have been let behind its working doors. The Rally Day VIP Guided Tour + Dallas Cowboys Locker Room from AT&T Stadium Tours is built around that second feeling. Priced at $55, it is a 60-minute guided route offered on Rally Days, the day before selected Dallas Cowboys home games.
The appeal is not simply the price or the team association. This is a compact, hosted way to understand how the building works, with a guide moving the group through premium areas and fan-facing spaces while Rally Day adds games, food and a lively football-weekend atmosphere. For a visitor who wants one memorable Dallas activity, it packs a persuasive amount into an hour.
What the $55 ticket actually includes
The headline inclusion is access to the Dallas Cowboys Locker Room, a stop that gives this format a sharper point of difference than a standard stadium wander. The route also lists the Dallas Cowboys field, AT&T Stadium Press Box, AT&T Cotton Bowl Office, Super Bowl Alley, club areas, a luxury suite and the Dallas Cowboys Cheerleaders locker room. Availability can change, but the range explains why the guided option feels more substantial than a single photo opportunity.
- 60 minutes with a knowledgeable guide
- Dallas Cowboys Locker Room access on the early Rally Day schedule
- Field, press box, club, suite and heritage-focused stops
- Food, drinks, games and autograph opportunities around the tour
That is the core buying case: context plus access, not just entry to a large venue. The guide supplies the connective tissue between the spaces, while the event day gives the visit a sense of occasion. Check the Rally Day details before committing because stops and activities are subject to change.
The best way to use the hour
This is strongest when treated as the anchor of a half-day, not as a rushed add-on. Arrive with enough time to settle into Rally Day, take the tour while your attention is fresh, then return to the surrounding activities. It works especially well for fans bringing a first-time visitor, families with mixed interests, or travellers who want football culture without waiting for kickoff.
- Check the Rally Day date and first available locker-room time.
- Allow time for arrival, parking and security.
- Take the guided route and save questions for each stop.
- Stay for the wider Rally Day activities afterwards.
The early timing matters. The site notes that the Dallas Cowboys Locker Room closes at 10:00am on Rally Days, so the $55 version rewards planning. That is the main distinction from the Rally Day VIP Guided Tour at $45.
How it compares with other Rally Day formats
The $55 locker-room ticket is the most compelling choice when you want a guided story and broad access. The Rally Day VIP Guided Tour + Jerry Jones Experience also costs $55 and adds the interactive attraction. The Rally Day Self-Guided Tour is $25, covering the field, Cheerleaders locker room, Miller Lite Club and postgame interview room at your own pace.
- Choose $55 locker room for the fullest guided football-history visit.
- Choose $55 Jerry Jones for interactive context.
- Choose $45 VIP for guided access without the upgrade.
- Choose $25 self-guided for flexibility and the lightest spend.
There is also a different kind of access in the Gameday Tour, which enters three hours before kickoff and includes a press conference room visit, locker-room walk-bys and post-game field passes. That is the better match for an actual game day. For a dedicated Rally Day visit, the locker-room tour remains the more balanced offering.
What works
- Strong $55 value for the number of named stops
- Locker-room access gives the visit a clear purpose
- Guide-led pacing makes a huge venue easier to read
- Rally Day adds food, games and fan energy
Keep in mind
- The locker room closes at 10:00am on Rally Days
- Tour locations and field access can change
- It is tied to selected Rally Day dates
- A one-hour route still needs arrival planning
Those caveats define the product rather than undermine it. It is best for someone willing to plan around a date and early slot. If that sounds like your kind of trip, the Rally Day VIP Guided Tour + Dallas Cowboys Locker Room is the one I would shortlist first.
For travellers who want their stadium visit to feel like more than a photograph, this is neatly judged: specific access, a human guide and enough surrounding activity to make the morning feel like an event.
The result is a stadium visit with a clear point of view: specific access, a human guide and enough surrounding activity to make the morning feel like an event.